Elevate your brand with global market access, expert advisory & bespoke growth acceleration
about us
Founded by two visionary women, ZenithCollectiv specializes in providing market access and consulting services to consumer goods brands in the wellness and lifestyles sectors.
mission
Our mission is to bridge the gap between global players and emerging ventures, powering them to new heights through our innovative approach and industry insights.
Offering a platform for success in a competitive landscape, we empower brands to thrive
With a pulse on emerging trends and an unparalleled network opening the door to global markets, ZenithCollectiv is the trusted partner for purpose-driven founders looking to elevate their impact and accelerate growth.
who we are
Shelina Bee
Co-Founder, ZenithCollectiv
Shelina is driven by a passion for bringing innovative ideas to life. With over 20 years of experience in tech, health, and consumer goods sectors, she understands the challenges modern founders face in scaling their vision—whether it’s aligning teams, optimizing supply chains, or turning ambitious ideas into tangible, market-ready successes. Shelina’s expertise lies in connecting the dots and identifying solutions that help brands thrive and overcome the hurdles of rapid growth.
Her proven track record as a strategic consultant in product development, operations, and R&D uniquely positions her at the intersection of innovation and execution. She seamlessly connects teams across engineering, data science, and customer communities to drive success.
At ZenithCollectiv, Shelina’s mission is to empower emerging brands with the insights, strategy, and support they need to thrive—not just in the market, but in the hearts and minds of the people they serve. When she’s not working with ambitious founders and global brands, you’ll find her playing tennis, managing grassroots sports for her three children, and always on the lookout for the next opportunity to make a meaningful impact.
Mary Carmen Perez
Co-Founder, ZenithCollectiv
With a deep passion for identifying and nurturing next-generation consumer brands, Mary is a champion for market expansion, relationship building, and brand growth in the health and wellness sector. Drawing on her expertise in scaling startups, cultivating strategic partnerships, and unlocking emerging markets, she has helped brands turn their potential into impact. From innovative technology to next-gen consumer goods, she has played a pivotal role in driving purpose-driven companies toward international success.
Her passion for entrepreneurship goes beyond business—she sees it as a force for positive change, connection, and global transformation.
A natural connector and communicator, Mary excels at helping founders navigate the world of access, expansion, and strategic collaboration, ensuring they have the tools and insights needed to thrive.
At the core of her work is a deep belief in the transformative power of trust, innovation, and purpose-driven action to shape a healthier, more sustainable future. When she’s not immersed in relationship-building and market access planning, you’ll find her mentoring others, exploring art, dancing and diving deep into her biggest passion: self-development. As a proud Venezuelan, she’s always seeking new ways to bridge ideas across cultures and industries.
